Pretty Litter
It’s not just kitty litter – it’s magic. Pretty Litter’s unique color-changing feature offers insight for owners into health concerns their cat may be facing. We found inspiration in vintage fortune teller posters while incorporating more modern design elements to reflect the litter’s futuristic feel & standout product point.




CW: Brooke Betik
AD: Megan Ferm
🏆 Gold Addy, AAF Dallas, 2023